Joolz

Joolz, founded in 2004 in Amsterdam, Netherlands, is a premium baby gear brand focused on ergonomic, sustainable, and stylish strollers. With a mission to empower parents through “Positive Design,” Joolz creates products that prioritize safety, comfort, and eco-conscious practices, such as planting a tree for every stroller sold through their Birth Forest initiative and using sustainable fabrics. Headquartered in a sustainably renovated factory, Joolz offers a 10-year transferable warranty, emphasizing durability and multi-family use. Their award-winning strollers, like the Aer+ (Red Dot Award 2022), cater to urban and active lifestyles, blending Dutch design with global appeal.